Importance of Product Photography

 Advertising is a versatile platform. With the Digital era and online shopping boon, it is critical that the product advertised has a global visual appeal to engage customer attention and influence the sale of that product. To achieve this objective, it’s essential to hire a professional photographer in Gurgaon. Product Photographer is responsible for capturing images of products for advertising purposes and working with brands to create images that will best represent the product.

Product Photographer’s responsibilities include researching about the product to understand and capture its best features. The product has to be picture perfect. Product photography is non-negotiable since the consistency of photographic excellence of the product shall persuade customers to make a purchase.

Product shoot photographers in Gurgaon

How does Product photography help?

Product photography, or e-commerce photography as it’s sometimes known, is the art of taking photos and using them on websites and social media platforms. the intent is to boost sales of a product or service available online or on display boards. The choice of products and brands available to consumers in any given category is humongous, especially in this online shopping convenience era. This means that the photos must authentically illustrate what you’re selling and clearly convey why it’s worth buying to the customer.

To ensure that the photographs speak volumes about the product, the product photographer must take care of the following things.

• Source unique props to enhance the product.
• Find product specific models if required.
• Edit images to correspond with the client’s brand.
• The latest image editing software knowledge and technique is a must to be updated about the business standard.

A successful product photographer in Gurgaon would include vivid and detailed imagery of a product to increase a customer’s psychological sense of ownership of that product. Following skills will be noticeable in a professional product photographer: –

1. Proficient in Photoshop skills.
2. Experienced as a photographer with a professional portfolio.
3. Excellent in communication skills.
4. Having the ability to create new and unique concepts for each product shoot.
5. Good time management skills at a shoot.

The skilled professional product shoot photographer in Gurgaon doesn’t necessarily require a lot of fancy equipment. When it comes to photography, they believe in investing some time and energy into bringing those ideas to life. The product photography has the following points to ponder upon.

1. One photo does not fit all.

For just one product you might need several photos in ten different ways like standard products are shot on a

• white background to use in marketplaces;
• branded products are shot so that they can be used on websites or social channels;
• lifestyle shots are taken to show the product in use or in an aspirational setting;
• detail shots capture key elements or features required to be highlighted;
• Behind-the-scenes photos capture the process behind the product.

2. Lighting Focus

Perfect lighting is the game-changer for a perfect shot.

• Natural Lighting goes well when you don’t have much of a fancy gear.
• Diffused lighting means soft and even shade of lighting. It helps to avoid extra-bright spots or super-dark shadows reflecting light onto your product.

1.     Consistency of product photographs

• All the product pics should be shot from the same angle and distance, and all lifestyle shots should have a similar tone and colour palette.

Pearl studios are experienced to understand the clients’ requirement and always ensure a few different styles of photos are taken for each of your products. They have the best photographer in Gurgaon.